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A section of an affinity map displaying grouped insights from a collaborative workshop. Each group contains related ideas or themes, with emojis indicating votes placed by participants to highlight key insights or prioritise certain ideas.

Enhancing Dunnhumby’s Retail Assortment NPS by 470%

Who

Dunnhumby, Assortment for retailers

What

Project strategy, Research, Ideation Workshopping, Impact/Effort prioritisation.

Result

Discovered and drove four major initiatives, which increased the Net Promoter Score by 470% once implemented.

(6 min read)

A desktop view of existing enterprise software, updated to highlight the integration of Dunnhumby science. The interface features a table displaying consumer and price data, with added tools for analysing customer behavior. Key areas where Dunnhumby insights are applied are signposted with Dunnhumby logos, seamlessly incorporated into the original layout.

Reducing risk and saving Dunnhumby from a 6 figure investment with SAP

Who

Dunnhumby and SAP

What

Interviews, User flows, Wireflows, Live moderated user testing, Rapid prototyping, Presenting

Result

Full concept visualisation to support informed business decisions, resulting in 6 figure savings and risk reduction.

(5 min read)

A desktop view of the Scenario Forecasting solution using the existing Dunnhumby design system. The screen is divided into three main sections: 'Plan Details' providing an overview of the forecasting parameters, 'Category Summary' offering a high-level analysis, and a 'Product Table' featuring sorting and filtering capabilities for detailed product insights.

Designing a revenue growth planning concept forecast to generate £1.5m

Who

Dunnhumby Price and Promotions

What

User flows, Wireframes, User testing, High-fidelity handover

Result

Transformed a concept into a buildable and usable solution estimated to generate £1.5m in profit over four years, in the UK alone.

(6 min read)

Desktop and mobile views showcasing a team selection feature, with options to choose team members from a list on both platforms.

App and Web HR redesign to improve navigational efficiency and satisfaction

Who

Zellis, Payroll and HR portal

What

Feature Redesign

Result

Improved task satisfaction and task efficiency as a result of task time and success

(8 min read)

Contact

I'm currently looking for new and exciting opportunities and would love to connect.

 

If you'd like to discuss my experience, and potential roles, or have any other inquiries, please don't hesitate to reach out.

United Kingdom, GU27

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