United Kingdom, GU27
Immediately available for permanent or contract roles
I used to be a professional dancer before transitioning to Product Design. People often find it surprising when I say I draw design inspiration from my background as a professional dancer. Through experience, I have found many parallels between dance and product design. Fundamentally, just as I tell a story through the language of movement as a dancer, I now convey stories through the language of design. Both professions are all about engagement.
Professional Experience
Enterprise software firm specialising in HR and payroll. In my role, I primarily consulted, planned, and conducted research. I also contributed to the redesign of the Pay module for both app and web interfaces.
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- Improved user satisfaction by redesigning a key managerial feature that resolved navigation issues.
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Contributed to designing an interactive payslip which will be used by 5 million employees monthly.
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Established a research bank, mock repository, employee directory, and set up a peer to peer learning community to enhance research operations.
A two-month freelance research project for an online travel agency exploring potential business model changes. My task was to pinpoint opportunities for strategic improvement.
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- Conducted 15 detailed interviews with travel group organisers, surpassing the initial goal of 10 for more insightful data.
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Condensed findings into two jobs-to-be-done profiles outlining specific pain points and improvement opportunities in the booking and planning process.
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Provided the travel agency with actionable insights to make data-driven business decisions resulting in a new UI highlighting and promoting solutions to user needs on their online booking system.
Dunnhumby
03/2022 – 03/2023
Product Designer
Dunnhumby is a global customer data science company. My role involved enhancing the flagship product, developing innovative concepts and products, and increasing the maturity of the UX.
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- Conducted contextual inquiries and user interviews resulting in a strategic product roadmap, and forming the basis for four major initiatives of 2022.
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Designed and implemented four new features for Dunnhumby's flagship product. This resulted in an increased NPS score of 57 - a 470% improvement on the previous score of 10.
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Saved the company a seven-figure amount by aiding investment decisions through developing, visualising, and testing new integrated product concepts.
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Designed an innovative new product that attracted an entirely new type of user to the platform, contributing to a 15% increase in monthly active users.
Zellis
05/2023 – 02/2024
Lead Researcher and Product Designer
Culture Trip
03/2023 – 05/2023
Product Designer
Training and Professional Development
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Figma UI UX Design Advanced, Daniel Walter Scott, Udemy, 2024
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Object-Oriented UX (OOUX) Fundamentals, Sophia V Prater, Udemy, 2023
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General Assembly User Experience Design Immersive, Remote, 2021
My Approach
I approach design methodically, but not rigidly adhering to a textbook process. UX design requires a flexible application of different methods and techniques, tailored to each project's unique needs.
Tools
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Figma
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Adobe XD
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Miro
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Jira
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ADO
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Optimal Workshop
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Dovetail
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Enjoy HQ
Hard skills
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User interviews
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Affinity mapping
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Personas/JTBD
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How Might We’s
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Site mapping
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Card-sorting
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Sketching
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Wireframing
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Usability testing
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Prototyping
Soft skills
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Detail-oriented
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Time Management
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Creativity
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Adaptability
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Positive Attitude
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Organisation
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Communication
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Fast learner
Outside of work
I stay creative through art, which helps me explore new perspectives and maintain a strong attention to detail.
Three truths and a lie:
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I've worked in 17 different countries
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Someone has a tattoo I designed​
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Cheese is life
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My name is India because I was born there
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